Middle Sister | Brand and Website Design Studio in Atlanta, GA

MiddleSister

Project Launch Form

You made it—We're so glad you’re here.
Thank you for considering our studio for your project. This quick survey helps us understand what you’re creating and the level of investment that will bring it to life. We're looking forward to getting to know your brand and seeing where this could go.

About You

First and Last Name

Best email for project conversations?

Your business name.

Your Business Model

Which best describes your brand?

This helps us understand complexity and platform needs.

Service-based (you offer a service; people book or inquire)

Product-based (you sell physical or digital goods online)

Both

Understanding Your Website Needs

These questions help us understand the structure of your site and what pages you will need.

When someone discovers your brand for the first time, what do they usually need to understand or know before they feel comfortable moving forward?

Helps determine if you need an About page, Services overview, brand story, etc.

6. What are the main actions you want people to take on your site?

Choose all that apply.

Buy a product

Book a service

Inquire or fill out a form

Join your email list

View your portfolio or process

Learn about your expertise

Read a blog or access resources

7. Do you offer multiple services or product categories that need their own space or explanation?

Yes, they each need their own designated pages

This is usually needed if the product or service needs lot's of information provided.

Yes, I offer multiple, but having them all on one page is enough

No, I only offer one service or one type of product

8. Do you need a way to showcase past work or results?

Yes, case studies

Yes, an image gallery

Both

9. What questions do people ask you repeatedly?

These often translate into FAQ pages, service details, policies, or guides.

Do you offer anything that happens on a regular basis like classes, workshops, subscriptions, or events that people might need a dedicated page to learn about?

Yes

Possibly

. What kind of contact experience fits your brand?

A simple form

Form + helpful details (FAQ, next steps, etc.)

Scheduling or calendar booking

12. Are there pages from other brands you admire or find useful? Are there any specific pages you know you need / want?

Links optional—helps clarify the structure you’re drawn to.

Website Features

Do you need your site to do any of the following?

Short explanations included so nothing feels mysterious.

Email marketing integration

(Connecting your site to tools like Klaviyo, ConvertKit, or Mailchimp so people can subscribe and receive emails.)

Pop-ups

(Small windows that appear with a message—newsletter sign-up, announcement, offer.)

3rd-party integration

(Connecting your site to anything external—inventory systems, membership software, customer portals, etc.)

Booking or scheduling

(Letting people book appointments through tools like Calendly, Acuity, or your CRM.)

Custom forms

(More than a basic contact form—applications, multi-step forms, etc.)

Branding

Do you already have branding?

Branding = your visual identity (logo, colors, fonts, imagery style).

Yes, fully built and ready to use

Yes, but it needs help

No, starting from scratch

. If you need branding, what level feels right?

Brand Essentials

(The basics—logo suite, color palette, fonts, simple usage guidelines.)

In-Depth Branding

(A fuller process with brand strategy, copywriting, messaging, and a robust visual identity system.)

Not sure yet

I don't need branding

(Basic branding is required for all web design projects. Can be from us or brought in with you)

Content + Assets

. Will you be writing the website copy?

“Copy” means the written content on your site. If we’re writing all of it, you’ll need to book the in-depth branding service first. That process gives us the understanding—your voice, message, and the specifics of what you offer—so we can write your copy accurately and confidently.

Yes

Yes, I can provide the copy, but I'd like you guys to refine it for me

No, I'd like to book the in-depth branding service and let you guys write it for me

17. Do you have photography for your site ready?

Yes

Some, but I'll need image sourcing to fill in a few gaps

No, I'll need image sourcing

Timeline + Extra Context

18. When would you ideally like to launch your site?

This is when you'd like your site finished and live on the internet by.

19. Anything else I should know about your project, quirks, constraints, or goals?