Not your
average studio.
We're into things that look like they're from a Kinfolk magazine. We're editorial, but a little quirky. A little bit high-brow, but don't take ourselves too seriously. We obsess over good design and in more than just an aesthetic sense.
Middle Sister is a brand and web design studio for businesses in the middle of becoming — where something good is taking shape.
We design identities and digital spaces that feel lived in and immediately connect with the right audience.
Middle Sister came from a specific place - the in-between - not the beginning and not the final version. The part where decisions matter most and ideas come to life. We meet brands in the middle and help them evolve into something great.
Our Non-negotiables
Unconventional Creativity
We place a high value on individuality and uniqueness in the marketplace.
Grade A Quality + First Class Experience
We put the same care and intention into your project as we would our own.
People First, Everything Else Later
We're serious about our people. We're partners and our heart is in it with you.

How we flow
01
Connection + Planning
We get to know you, you get to know us. We'll research, map out your project, and set expectations for your time with us.
02
We've hit the point where our eyes are clear and the bones are good. We translate what we learn from you and our research into a brand and site your people remember and act on.
03
Finalize + Launch
You've signed off on the final design, we hand over the assets and your site goes live. Keep an eye on your mailbox, you're a Middle Sister brand now and you'll have the gifts to prove it.


Our Designer & Founder
Hey, I'm Rae - Your designer at Middle Sister. I'm a designer, a reader, a foodie, black coffee drinker, an adventurer, and Jesus follower. Design is something I'm deeply passionate about. Design is everywhere and design is everything. I believe in your project, your dreams, your goals, and I'd love to meet you.


